Gucci has named South Korean singer-songwriter Jin as its new global brand ambassador. The eldest member of BTS celebrates his partnership with the Italian luxury brand with a campaign. Jin sports pieces from creative director Sabato De Sarno’s spring/summer 2024 menswear collection.
As the global ambassador, Jin will represent Gucci at various events, runways, and press appearances around the world alongside the brand’s star-studded roster of Korean ambassadors.
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